technology, hospitality, and plumbing…

Top of the Social Scene

In General on December 31, 2014 at 13:39

Are your hotels’ social media channels hot, or not?

Are you almost finished writing that social media plan you’ve been working on for the last year? Well, if it hasn’t been evolving with the latest trends, you might need to go back to the drawing board. Few things change as quickly as social media, and to be efficient and effective, your strategy should be developing at the same pace. Here’s a rundown of what’s happening as it relates to hotels and hospitality, and how you should be spending your time and money.

Strange Bedfellows

In General on August 1, 2014 at 12:11

A LOOK UNDER THE SHEETS AT THE EVER-EVOLVING RELATIONSHIP BETWEEN HOTELS AND OTAs.

Of the two great innovations that technology has enabled in the hotel business in the past 15 years, only one has been truly disruptive: the rise of Online Travel Agents.

Making the most of your relationship with OTAs

In General on August 1, 2014 at 12:03

What makes the disruptive innovation of OTAs so fascinating is that they are simultaneously the hotels’ biggest competitor, and potentially their largest online sales channel (for all but the largest chains). The OTAs and the hotels clearly need each other.

Accepting this fact, how can hospitality brands make the most of their online friends-cum-enemies?

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