Are your hotels’ social media channels hot, or not?

Are you almost finished writing that social media plan you’ve been working on for the last year? Well, if it hasn’t been evolving with the latest trends, you might need to go back to the drawing board. Few things change as quickly as social media, and to be efficient and effective, your strategy should be developing at the same pace. Here’s a rundown of what’s happening as it relates to hotels and hospitality, and how you should be spending your time and money.