I’ve been working on mobile sites for some clients just recently, and this has been informative, if slightly depressing! In a previous post i talked about how little distinction there is between hotel sub-brands. If you look at the mobile space, there’s very little distinction between the main brands themselves. Follow me while i take a look. Read the rest of this entry »
Archive for October, 2010|Monthly archive page
Mobile Websites: What are the Hotel Big Boys Doing?
In General on October 21, 2010 at 22:42Hotel Brands: Are Your Customers As Confused As I Am?
In General on October 5, 2010 at 15:24
Recently I stayed in a hotel that was part of the Marriott empire – not a Marriott itself, but one of its sub-brands. The experience was a constant surprise – some of the things I expected were missing, but other things I didn’t expect were there. I clearly didn’t understand what the brand was offering. So what was happening?
The more I thought about it, the more it came down to two things. Read the rest of this entry »
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