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Posts Tagged ‘multilingual’

Strange Bedfellows

In General on August 1, 2014 at 12:11

A LOOK UNDER THE SHEETS AT THE EVER-EVOLVING RELATIONSHIP BETWEEN HOTELS AND OTAs.

Of the two great innovations that technology has enabled in the hotel business in the past 15 years, only one has been truly disruptive: the rise of Online Travel Agents.

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Opening new markets — should i translate my hotel website?

In General on August 10, 2010 at 18:30

Opening new markets -- should i translate my hotel website?This is a common one. I’ve been building hotel websites for clients for 10 years now, and a common request is to make them multilingual. However, there are 2 particular issues you need to look out for.

Firstly, have you thought about how much it costs to create the copy in a 2nd language? Were you thinking about freelancing it, or getting a member of staff who speaks the language to translate it? Think again. Consider how long you agonised over every single word in English, to get exactly the right copy, the right persuasive tone, that would bring you more bookings. Are you going to get the same perfect, persuasive text in a second language? It costs money to do the job right! Think copywriting in the 2nd language, not just translation. Read the rest of this entry »