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Posts Tagged ‘usability’

Widescreen Websites — the New Design Reality

In General on September 7, 2010 at 20:55

toshiba-satellite-widescreenWeb designers and marketers have a right to feel cheated — no sooner had they started building websites to match the shiny new big monitors that people were getting with their desktops, than the whole landscape changed. Instead of large, square monitors, the market shifted, and in came widescreen monitors. The shape matched the HD TVs that everyone has been buying like crazy, and the fact is that TVs and movies look great!

This created a problem: nearly all laptops, and now most desktops, come with screens that are much wider, but offer only 600, 768, or 800 pixels in height. If that doesn’t mean much to you, previously the most common size was much bigger, 1024 high — so much more space — whereas now the fold is really high up the page.

Web designers were among the last to notice, with their large monitors. Business users noticed, with their ultra-small laptops, and many design teams were caught out. Read the rest of this entry »

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Top 10 Mistakes to Avoid on your Hotel Website

In General on August 22, 2010 at 14:39

Top 10 Mistakes to Avoid on your Hotel WebsiteAs someone who has been building hotel websites for the last 10 years, i’ve seen my fair share of mistakes — i may even have made some of them in the past! Avoid these issues, and you’ll be on your way to an effective website that persuades visitors to become bookers.

Mistake 1: No Balance
Some sites are all images; other sites are all text with lousy images. Try to strike a balance — visitors have different drivers, needs, and motivations: some will be won over by great images; others may not care, they want the facts. A well balanced site should cater to both of these needs, and appeal to both user groups. Read the rest of this entry »

The internet really HAS changed the hotel industry!

In General on July 13, 2010 at 22:11

Fabrice asks What did the Internet REALLY change in the hotel industry? — and although i don’t have the inside stats that he’s looking for (my experience over the last 10 years has been as a supplier, not as a hotelier), i would hazard a guess that the biggest recipients of any benefits would be small independent hotels. Read the rest of this entry »

Hotel websites are all the same?

In General on June 18, 2010 at 09:54

Read an interesting post on Hotel Blogs — Most hotel websites look the same, try to be different — which comments on Seth Godin’s assertion that hotel websites all look the same.

Interesting point. Leaving aside the bigger point that hotels are struggling to innovate in their core product and brand offerings, innovation with travel sites is hard. In the early years of the internet, it could be argued that innovation was high — when the marketing department controlled the sites, and looked for the Wow! factor, often through Flash and lots of graphics. The result was a bit of a mess, and sites that didn’t necessarily generate a lot of revenue. Read the rest of this entry »