Posted today on the Keen blog about the huge number of people using their mobile phones to read email newsletters. It’s crucial that your email newsletters are formatted so that they are readable on mobile devices, because on a hotel company’s list of over 60,000 users i looked at, over 20% were reading on their iPhones — only Hotmail was more popular, and Outlook was a distant third. Make sure you’re not missing out on this opportunity, and test your email newsletters on mobile devices whenever possible!

http://www.discoverkeen.com/idea/Emails-for-mobile-are-you-ignoring-20-of-your-users-.php

Anthony Green – August 2010