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Posts Tagged ‘brand’

Top of the Social Scene

In General on December 31, 2014 at 13:39

Are your hotels’ social media channels hot, or not?

Are you almost finished writing that social media plan you’ve been working on for the last year? Well, if it hasn’t been evolving with the latest trends, you might need to go back to the drawing board. Few things change as quickly as social media, and to be efficient and effective, your strategy should be developing at the same pace. Here’s a rundown of what’s happening as it relates to hotels and hospitality, and how you should be spending your time and money. Read the rest of this entry »

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Strange Bedfellows

In General on August 1, 2014 at 12:11

A LOOK UNDER THE SHEETS AT THE EVER-EVOLVING RELATIONSHIP BETWEEN HOTELS AND OTAs.

Of the two great innovations that technology has enabled in the hotel business in the past 15 years, only one has been truly disruptive: the rise of Online Travel Agents.

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Making the most of your relationship with OTAs

In General on August 1, 2014 at 12:03

What makes the disruptive innovation of OTAs so fascinating is that they are simultaneously the hotels’ biggest competitor, and potentially their largest online sales channel (for all but the largest chains). The OTAs and the hotels clearly need each other.

Accepting this fact, how can hospitality brands make the most of their online friends-cum-enemies? Read the rest of this entry »

The QUOcast, a podcast about hospitality

In Podcast on June 28, 2014 at 16:20

The QUOcast, a podcast about hospitality

Something we’ve started experimenting with recently, a podcast about hospitality. Discussion includes “the death of the brand”, and an interview with Minor International’s Dilip Rajakarier.

http://quo.li/quocast

Google’s Big Android Problem

In General on January 23, 2011 at 18:43

AndroidGoogle’s got a big problem with Android. And if it doesn’t change its ways, it’s going to get worse.

A lot has been written lately about the battle between Google’s Android and Apple’s iOS. These focus mainly (rightly) on the hardware and software differences, as well as differences in model, and indeed philosophy. However, conventional wisdom seems to be that iOS will make the money now, but Android owns the future. As it stands, that is plain wrong.

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Mobile Websites: What are the Hotel Big Boys Doing?

In General on October 21, 2010 at 22:42

Mobile WebsitesI’ve been working on mobile sites for some clients just recently, and this has been informative, if slightly depressing! In a previous post i talked about how little distinction there is between hotel sub-brands. If you look at the mobile space, there’s very little distinction between the main brands themselves. Follow me while i take a look. Read the rest of this entry »

Hotel Brands: Are Your Customers As Confused As I Am?

In General on October 5, 2010 at 15:24

Confused?Recently I stayed in a hotel that was part of the Marriott empire – not a Marriott itself, but one of its sub-brands. The experience was a constant surprise – some of the things I expected were missing, but other things I didn’t expect were there. I clearly didn’t understand what the brand was offering. So what was happening?

The more I thought about it, the more it came down to two things. Read the rest of this entry »

Top 10 Mistakes to Avoid on your Hotel Website

In General on August 22, 2010 at 14:39

Top 10 Mistakes to Avoid on your Hotel WebsiteAs someone who has been building hotel websites for the last 10 years, i’ve seen my fair share of mistakes — i may even have made some of them in the past! Avoid these issues, and you’ll be on your way to an effective website that persuades visitors to become bookers.

Mistake 1: No Balance
Some sites are all images; other sites are all text with lousy images. Try to strike a balance — visitors have different drivers, needs, and motivations: some will be won over by great images; others may not care, they want the facts. A well balanced site should cater to both of these needs, and appeal to both user groups. Read the rest of this entry »

Is there ANY Loyalty to Hotel Booking Sites?

In General on August 18, 2010 at 06:15

Is there ANY Loyalty to Hotel Booking Sites?In Asia, we have a less developed online travel market than in Europe and the US. This means there are no dominant players like Expedia, Travelocity, Orbitz, and Priceline.

The nearest we get to that is Zuji, which is the Asian offshoot of Travelocity. However, this serves limited markets, and under different brands, which doesn’t give it the mindshare of the 4 dominant players in the US and Europe. Priceline has Agoda, but apparently, it contributes only 3% of Priceline’s turnover. (Interestingly, Priceline has Booking.com as well as Agoda, what’s the story with the branding there?) Ctrip is big in China, has a very innovative business model (users can book online but pay offline, which gets round low credit card penetration, and a historical reluctance about online payments), but it has very little reach outside China.

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Hotel websites are all the same?

In General on June 18, 2010 at 09:54

Read an interesting post on Hotel Blogs — Most hotel websites look the same, try to be different — which comments on Seth Godin’s assertion that hotel websites all look the same.

Interesting point. Leaving aside the bigger point that hotels are struggling to innovate in their core product and brand offerings, innovation with travel sites is hard. In the early years of the internet, it could be argued that innovation was high — when the marketing department controlled the sites, and looked for the Wow! factor, often through Flash and lots of graphics. The result was a bit of a mess, and sites that didn’t necessarily generate a lot of revenue. Read the rest of this entry »