One of the first things that I try to persuade clients about is the need to be able to update their website themselves — there’s no point having to send changes to a webmaster or agency, something that could take days.
Most clients see the value in this, but keeping the content fresh, that’s a different matter.
Why is fresh content important? Read the rest of this entry »
As someone who has been building hotel websites for the last 10 years, i’ve seen my fair share of mistakes — i may even have made some of them in the past! Avoid these issues, and you’ll be on your way to an effective website that persuades visitors to become bookers.
Mistake 1: No Balance
Some sites are all images; other sites are all text with lousy images. Try to strike a balance — visitors have different drivers, needs, and motivations: some will be won over by great images; others may not care, they want the facts. A well balanced site should cater to both of these needs, and appeal to both user groups. Read the rest of this entry »
Read an interesting post on Hotel Blogs — Most hotel websites look the same, try to be different — which comments on Seth Godin’s assertion that hotel websites all look the same.
Interesting point. Leaving aside the bigger point that hotels are struggling to innovate in their core product and brand offerings, innovation with travel sites is hard. In the early years of the internet, it could be argued that innovation was high — when the marketing department controlled the sites, and looked for the Wow! factor, often through Flash and lots of graphics. The result was a bit of a mess, and sites that didn’t necessarily generate a lot of revenue. Read the rest of this entry »
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