technology, hospitality, and plumbing…

Archive for August, 2014|Monthly archive page

Strange Bedfellows

In General on August 1, 2014 at 12:11

A LOOK UNDER THE SHEETS AT THE EVER-EVOLVING RELATIONSHIP BETWEEN HOTELS AND OTAs.

Of the two great innovations that technology has enabled in the hotel business in the past 15 years, only one has been truly disruptive: the rise of Online Travel Agents.

Read the rest of this entry »

Advertisements

Making the most of your relationship with OTAs

In General on August 1, 2014 at 12:03

What makes the disruptive innovation of OTAs so fascinating is that they are simultaneously the hotels’ biggest competitor, and potentially their largest online sales channel (for all but the largest chains). The OTAs and the hotels clearly need each other.

Accepting this fact, how can hospitality brands make the most of their online friends-cum-enemies? Read the rest of this entry »