Mobile is a huge part of life nowadays. The stats all point to a huge increase in mobile usage, and our own experience as users shows how much it has grown to dominate our online behaviour. So it’s natural for business people to focus on what they can do to make best use of this new opportunity. However, there is a lot of confusion which gets in the way of successfully implementing a mobile strategy. Read the rest of this entry »
Posts Tagged ‘apps’
5 Myths about Mobile Solutions
In General on May 28, 2013 at 16:35Hotels offering the latest in technology
In General on May 26, 2010 at 08:19AKA The Best Geek Hotels in the World in 2010, courtesy of Hotel Chatter. My personal favourite is the use of smart phones (iPhone, Blackberry and Android are supported) to replace room keys. A company called Open Ways provides the technology for this.
IHG, who are running the trial, are taking a cautious approach, asking not just if the technology works, but also if it alienates the customer — do customers feel less warmth towards the brand with this kind of change.
More details on that here.
With the competition in the market, particularly at the high end, tech is proving to be a real battleground.
Anthony Green – May 2010
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