Most hotels need to make a choice about a 3rd-party booking engine at some stage, unless they’re part of a medium to large chain: most users expect to be able to make a booking online in realtime, so having a contact form is often not enough. There is so much choice in 3rd-party booking engines, not just in functionality, but also in business model. Clients often ask for advice in this crucial area. Here are a few considerations.
Posts Tagged ‘booking’
What to look for in a hotel booking engine?
In General on August 4, 2010 at 20:57Online hotel booking findings from the ITB World Travel Trends Report
In General on July 2, 2010 at 11:37
ITB is a huge endeavour, with 108,000 trade visitors, and over 10,000 exhibitors from 180 countries at its Berlin show (not including the ITB Asia show), and the participation of so many travel related companies gives it access to an impressive amount of data.
Looking through this, i was excited to see the continued growth in online bookings, especially in a difficult year for travel and tourism. Read the rest of this entry »
Who are booking hotels online, technically speaking?
In General on June 28, 2010 at 19:00
A new post on the Keen website looks at 66,000 bookings from 6 million visitors, making bookings at 45 hotel and resort properties in 8 countries in Asia Pacific, to work out which visitors are the best hotel customers from a technical viewpoint. Key takeaways are the importance of tracking visitors to your site, testing across browsers and operating systems, and why visitors with large screens are so important to you.
Anthony Green – June 2010
Why hotel customers book offline
In General on June 27, 2010 at 18:09Interesting release from PhocusWright, giving some insights into the minds of leisure travellers who prefer to book offline.
The biggest reasons for customers booking offline are personal service (33%), the feeling that they would get a better price booking offline (21%), and a belief that they would get better customer service if something goes wrong (16%).
Despite the US focus of this survey, all these factors will be familiar to ecommerce and revenue teams in Asia. Read the rest of this entry »
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